Based in Research Triangle Park, N.C., the BASF Professional Turf and Ornamentals business group develops and markets chemical solutions for improving turf quality through pest management, which includes weed, disease and insect control. Its portfolio includes: Insignia® fungicide, Insignia® SC Intrinsic™ brand fungicide, Emerald® fungicide, Trinity® fungicide, Curalan® EG fungicide, Honor® Intrinsic™ fungicide, and Pillar™ G fungicide; FreeHand® 1.75G herbicide, Onetime® herbicide, Tower® herbicide, Pendulum® AquaCap™ herbicide, Segment® herbicide, Image® 70 DG herbicide, Drive® XLR8 herbicide, and Basagran® T/O herbicide; and Amdro® Pro Fire Ant Bait insecticide.
BASF Professional Turf & Ornamentals: Keeping Promises
Since 1865, BASF has created opportunities for its customers by combining collaborative market insight with disciplined science. After more than 140 years leading the chemical industry, it’s understood that success relies on more than molecules and scientific reactions; it also relies on people and human interactions.
Individuals making personal commitments are what move industry. And at BASF Professional Turf & Ornamentals, we continue that dedicated and collaborative tradition with the understanding that this business is personal and market-changing insights must occur throughout the industry and not just in our research labs. We’re committed to enabling our customers’ successes and that means listening to their challenges, anticipating their needs and driving innovation. In short, it means keeping promises.
Reliable Performance Just the Beginning
T&O professionals first and foremost want products that work. A bonus is when those products add value, such as saving application time and labor and extending efficacy and breadth of disease, weed and insect control.
We know the pressure industry professionals are under and continue to follow through with our promise to provide a portfolio of products to help them succeed. Ongoing research and development efforts focused on our customers’ turf and ornamental disease challenges have led to the turf industry’s leading dollar spot product, Emerald® fungicide, and broader-spectrum turf disease control products, such as Trinity® fungicide and Curalan® fungicide.
Our advancements in herbicide technologies, such as Drive® XLR8 herbicide and Onetime® herbicide for postemergent control and FreeHand® 1.75G herbicide and Tower® herbicide for preemergent control, give our professional customers more options to meet their customers’ rising expectations.
We’re continuing to apply our R&D resources to help customers be successful with innovations such as the family of Intrinsic™ fungicides. First launched into the golf market, Insignia® SC Intrinsic brand fungicide and Honor® Intrinsic brand fungicide. These products, in addition to providing superior disease control, have plant health benefits to help turfgrass and other plants endure and overcome stress events such as drought, moisture, temperature extremes and aerification.
Within just the last several years, customers have seen by example that when we promise to bring innovative solutions to the T&O industry, we deliver.
Immediate Support and Meaningful Information
We understand this industry’s urgent nature and need for 24/7 connectivity. When disease strikes or questions arise that our customers can’t answer, they want – and deserve – immediate support. To immediately access our experts, we’ve provided BASF sales representative contact information on our websites, and we encourage contact on our blogs, YouTube channels and Twitter sites.
Understanding that our customers want rich content in time-sensitive formats, we developed meaningful information that addresses the key disease, weed and insect management issues of our customers, whether they are at their desk or out in the field. Each member of our team is committed to sharing expertise to better the industry and we’ve consolidated and share that knowledge in the following ways.
Interactive e-Training: Our ongoing series of online product training modules deliver T&O maintenance know-how to time-pressed industry professionals in a quick and relevant interactive learning format.
Technical Articles to Help End Users: We created technical advice articles that appeared in national and regional T&O trade print and online magazines. Content included how to maximize fungicide and herbicide investments, how to cost-effectively manage naturalized areas, understanding and managing pesticide resistance, performing do-it-yourself golf course research, and how to properly tank mix products.
Mobile App: We’ve also developed one of the golf industry’s first disease program mobile applications to help golf course superintendents conveniently access disease control information based on seasonal conditions within their region. This free tool is available at www.basfturftalk.com and represents another way BASF T&O is extending its valuable expertise to the helping professionals succeed.
In keeping promises, customers tell us that we’re helping them do their jobs more efficiently, whether saving time, labor, money or other resources. Helping improve efficiency is important. But what’s most important to us is more personal. In the competitive turf and ornamental world where an unresolved disease outbreak, for example, could lead to a professional’s firing, we also know that when our solutions address customer needs we are helping to save livelihoods.
We know what’s at stake every day in T&O operations and that’s why when we make promises, we keep them.
