BASF EOP 2026: Fast, Easy, Foundational Solutions

By Jeff Vannoy

How has BASF added more value to their 2026 Early Order Program (EOP)? By continuing to keep it simple and making key products like Aramax™ Intrinsic^® brand fungicide and Tower^® herbicide even more affordable. We asked Jeff Vannoy, their Senior Product Manager, to give us the highlights. 

First and foremost, simplicity. We continue to refine the program to make it the easiest to use and most valuable out there. Our EOP delivers the foundational products superintendents need with real savings for the customer without being a headache.

Second, we’ve made Aramax Intrinsic brand fungicide even more affordable for fairway use with a value-driving 9% kicker.¹ It is now a key part of programs nationwide as a fairway rotation solution for a broad range of diseases and also for northern courses dealing with snow mold.

Finally, there’s also a 5% kicker for Tower herbicide², providing even more value for our customers. Tower has had quite a resurgence because of regulatory issues for other products. Superintendents have rediscovered how effective Tower herbicide is for warm-season golf courses. 

We know that highly effective, broad-spectrum products require an investment to use on fairways. We found that if a superintendent gets to the 24% rebate level and purchases 7.5 gallons or more – about 20 acres of material – then their price is down to about $237 net price for an acre of Aramax Intrinsic brand fungicide. That’s very doable for a product that’s so versatile. Now, whether it’s down south on large patch or up north with dollar spot or anthracnose, they can embrace Aramax Intrinsic brand fungicide without breaking the bank.

It’s become a focal product in the south and the transition zone because of changes in the regulatory environment for other pre-emergence herbicides. University researchers view Tower very favorably because of concerns about the availability of other key products for goosegrass and Poa annua. Tower is highly effective, and superintendents have quickly found that it’s a great replacement for some of those old standards for pre-emergence control.

We decided to make it even more valuable to warm-season superintendents by offering a 5% kicker for EOP. It’s notable because it’s the first time we’ve ever offered that kind of rebate on a herbicide.

It starts with the depth and breadth of our fungicide portfolio including products like Lexicon^® Intrinsic brand fungicide, Navicon^® Intrinsic brand fungicide, Maxtima^® fungicide and Xzemplar^® fungicide that are truly foundational in a lot of good programs. The superintendent can choose their go-to fungicides and then build around them using our Holiday Spray planning approach. Countless customers tell us those products are very much the foundation of their program.

If you’re a loyal BASF fungicide user, you’re automatically at the top level for our Across-the-Course Solutions by purchasing $20,000 of fungicides. That includes a lot of well-known brands like FreeHand^® herbicide for use around clubhouses, Tower herbicide, and Pylex^® herbicide, which is often mixed with Drive^® XLR8 herbicide. That’s been a go-to for many superintendents and lawncare operators. There’s also Alucion^® insecticide and more great herbicides like Pendulum^® AquaCap, which a lot of superintendents love for native areas. 

EOP shouldn’t be something they have to stress over.  Ours gives you the power to select exactly the product you want for the acreages you need. We don’t make you buy things you don’t need or want, and there are no pallets or other gimmicks.  

We went to this “Design-Your-Own Program” approach six years ago. Why? The customer always comes first, and it’s not about what we want to sell them. It’s about what they need to buy and what works for them. We give them a way to buy what they want, when they want it and save a lot of money. It’s just that simple.

Visit betterturf.basf.us/eop for more information about the 2026 BASF EOP and the entire BASF family of products. 

1. The 9% Aramax “Max Out” Kicker will only be applied to Aramax Intrinsic brand fungicide purchases at specified volumes and within program dates. The Aramax “Max Out” Kicker is not contingent on DYOP qualification. 

2. The 5% Tower Herbicide Kicker will only be applied to Tower herbicide purchases at specified volumes.

Always read and follow label directions. Aramax is a trademark and Alucion, Drive, Freehand, Intrinsic, Lexicon, Maxtima, Navicon, Pendulum, Pylex, Tower and Xzemplar are registered trademarks of BASF. © 2025 BASF Corporation. All rights reserved.